We’re excited to associate with Women Techmakers Switzerland for our upcoming Product and Design meetup, “At all times Working for the Buyer.” We’ll focus on how Product Managers and Product Designers work collectively to meet buyer wants. Click on here to register.
Date: Thursday, September 19th, 6.30 PM
Place: GetYourGuide Zurich: Stampfenbachstrasse 48, 8006 Zürich, Switzerland
Attendees will get an opportunity to rub elbows with fellow Product fans and listen to shows from two consultants within the area:
6:30 – 7:00 Networking and Snacks
7:00 – 7:30 Cansu Tecimer: How design can facilitate inventive problem-solving
7:30 – 7:45 Snacks and Break
7:45 – 8:15 Iulia Porneala: How do PMs guarantee they’re at all times fixing the appropriate and most related issues
8:15 – 9:00 Networking
Extra about Iulia Porneala:
Iulia is at present main the Product Administration Pageant, one of many largest product administration conferences and training suppliers in Europe and APAC. Right here she has the possibility to mix her three passions: product administration, fixing issues, and bringing folks collectively. Her previous expertise consists of Head of Product Administration on the safety supplier CyberGhost VPN, one of many largest Romanian exits thus far estimated at 9.2 million EUR. In her earlier life, Iulia studied engineering and labored as a software program developer, so she’s at all times looking out for the subsequent tech innovation.
Cansu’s product design journey and insights:
Cansu joined GetYourGuide in early 2019 after main the Product Design crew at HelloFresh. She believes that the important thing to constructing nice merchandise is thru engaged groups engaged on issues that actually matter to their customers. Cansu will speak about among the instruments we use to establish these key areas. She’ll additionally contact on the significance of making buy-in inside product groups and how one can preserve transparency all through the design course of. She believes, so long as a product crew is empowered to construct their very own roadmap, designers may help the crew establish and construct issues that their customers need, even when there’s the expectation to ship quick in right this moment’s start-up scene.
“Design needs to be a thought associate to Product, so [my team] ought to really feel empowered to have a look at the alternatives and recommend concepts for enhancing the consumer expertise. Two issues we be certain to instill in our designers are:
Be sure you have a transparent drawback to resolve, that everybody is aligned on earlier than you begin exploring options.
Be sure that design is just not a black field (and that comes from true collaboration with engineering, product, and different stakeholders if obligatory).”